Sweden frightened by ghostly cosmetics ad | Adweek
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Sweden frightened by ghostly cosmetics ad

Swedes see their fair share of weird advertising, mostly the McDonald's stuff from DDB Stockholm. But the spot above, for Apoliva personal-care products, seems to have pushed them over the edge into mass hysteria. The ad shows a Swedish supermodel named Adina Fohlin singing along to a haunting piano tune as a light snow turns to a stormy rain and then to sunshine. Seems innocuous enough, though not to the almost 100,000 people who've joined a Facebook group called "I am scared of the girl in the Apoliva commercial." Fohlin is weird looking, but that's what makes her a supermodel. Apoliva, meanwhile, is surely happy with the extra attention, though a rep tells Swedish newspaper The Local: "We definitely weren't prepared for this reaction. It was never our intention to scare people."

—Posted by Tim Nudd

See also:
Sweden to make war on sexist advertising

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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