Sweden Designs the First Summer Festival Poster You Can Climb On | Adweek Sweden Designs the First Summer Festival Poster You Can Climb On | Adweek
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Sweden Designs the First Summer Festival Poster You Can Climb On 3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August. The "poster" is actually a series of giant 3-D letters, numbers and shapes that took 14 people more than 900 hours to make. They're made out of plywood, in case anyone out there cares.

Calling this thing a poster feels a bit off. It's more of an art installation. You can't even see the whole image from the ground; you have to be up in the air to do that. That said, it's way cooler than your typical poster, and it's going to be a centerpiece of the festival, so visitors can climb all over it and stuff.

See more images and the photographed poster below.

Via Joquz and Design Taxi.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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