Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile | Adweek Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile | Adweek
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Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile Kicking a daughter to the curb

Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their moms a great gift this Mother's Day—by getting off the family cellphone plan and getting on one of Virgin's no-contract deals (starting at $35 per month for unlimited text and data). According to a recent survey Virgin Mobile survey, 46 percent of Americans in their 20s still receive some sort of financial assistance from their parents. Half also said they know at least one friend who is still on their parents' mobile plan, and 38 percent said they would hide it from their friends even if they were. Today only, Virgin Mobile is giving online customers 30 percent off the purchase of a new Samsung Galaxy Victory 4G LTE to switch over to one of its no-contract plans.

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