Surprise! Diaper Dad Is a Hapless Moron in AT&T's New Ad

Nicely done, but oh so familiar

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BBDO phones in this doofus-dad spot to deliver the message that "Only AT&T's network lets your iPhone talk and surf at the same time." It's well executed and appealingly cast, with the actor playing the nerdy young father working hard at both changing baby (he fails, of course) and engaging in "guy talk" with his buddy (presumably kidless, oddly jivey-sounding) about a football game that diaper dude hasn't seen. Mom delivers a textbook "my-husband's-an-idiot" stare at the end.

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