Support for those needy article tools

Tools_3If you’ve been on lately, you may have noticed that all the “article tools”—the links that let you e-mail a story to a friend or reformat it for printing—are currently being “sponsored” by the DVD release of Kinsey. This probably isn’t a new thing, but isn’t it kind of silly? Certainly it’s a nice spot for an ad—within the editorial area and all. But a sponsorship? Do article tools really need sponsors? Will they really go under without corporate backing? Don’t they sort of operate automatically through a software program—unlike, say, a concert series, a sporting event or a philanthropic organization, which might actually be worth putting one’s money into and logo on?

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS