Supermarket ads on TV? C'est la vie.

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Media history, of a sort, was made in France yesterday, when the nation’s 30-year ban on supermarket TV advertising was scrapped. This should pump an additional $250 million into broadcast outlets this year. That money, no surprise, will come out of the coffers of regional newspapers. Critics decry the further erosion of French culture amid rampant consumerism. The first spots have already debuted, with an outfit called Système U hawking cheap washing powder shortly after midnight on Jan.

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