SuperDon obliterates Asian cars, good taste

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Don Peterson of South Oak Dodge in Matteson, Ill., will not win any cultural sensitivity awards with this commercial, in which he dresses up as SuperDon and vanquishes the Asian car makers, personified by a shouting, spinning Sumo wrestler. Then again, if you buy a car from a guy in a SuperDon suit, you only have yourself to blame.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in