Super Bowl was wild, particularly in Tucson | Adweek Super Bowl was wild, particularly in Tucson | Adweek
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Super Bowl was wild, particularly in Tucson

Comcast copy

"We are mortified by the incident, and we apologize to our customers." That's Comcast's statement concerning the adult entertainment that briefly interrupted Sunday's Super Bowl telecast in the Tucson, Ariz., area. When will company apologize to the rest of us for not airing any adult entertainment during the game? Sure, sure, Comcast says the clip was part of an "isolated malicious act" and the company isn't to blame. That I can believe, since Comcast is usually responsible for services outages rather than providing compelling content. Maybe if the naughty footage aired longer, the game wouldn't have been just the No. 2 most-watched Super Bowl of all time. And are we absolutely certain some lonely desert viewers didn't simply misinterpret an especially intense and affectionate huddle? UPDATE: Nielsen, which is AdFreak's parent and therefore allowed to reverse any call whenever it wishes, now reports that based on "final results," Super Bowl XLIII was, in fact, the most-watched of all time, with an average audience of 98.7 million. We'll probably never know what impact, if any, the Comcast porn broadcast in Arizona had on boosting the numbers. For all we know, those peeps tuned in to watch Bruce Springsteen ... or maybe for the ads!

—Posted by David Gianatasio

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