SunChips billboards enjoy spring sunshine

Sunchips Kind of a cool billboard for SunChips, part of a campaign written up by Stuart Elliott in The New York Times this morning. In New York, it probably took some time to find billboard locations that actually get a decent amount of direct sunlight every day. Not to mention, the ads might look a little odd at night and on cloudy days. Other billboards have made use of shadows, of course—notably, McDonald’s sundial and the World Wildlife Fund’s rising-oceans ad.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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