Summer's Eve ad: Douche more, earn more | Adweek Summer's Eve ad: Douche more, earn more | Adweek
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Summer's Eve ad: Douche more, earn more

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Summer's Eve placed this big ad for its Feminine Wash in Women's Day magazine suggesting that the cleanliness of her privates plays a pivotal role in whether or not a woman will get a raise at work. Literally the ad says that step one toward getting paid more is keeping yourself clean "down there." The premise of the ad—that a woman's ultimate worth is the sum of her ladyparts—is insulting enough, but the ad places use of the product above things like establishing your accomplishments and worth to the company. Even if this is some grand attempt at satire, as some claim, it fails because Women's Day isn't an outlet for satire, so the effect will be lost. Maybe Summer's Eve thinks it needs to position itself as a boon to careerism, since the medical community doesn't seem to think much of douching these days. Via Daily Kos. UPDATE: In the comments section, Summer's Eve brand manager Angela Bryant writes: "I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer's Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you."

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