Summer reading, courtesy of ex-Y&R ecd | Adweek
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Summer reading, courtesy of ex-Y&R ecd

Futurist Speaking of books by ex-ad people, Jim Othmer, former executive creative director at Young & Rubicam in New York, has a new novel out called The Futurist. I haven’t read it, but Heidi Julavits says it’s decent! (She also thinks Jim is “eye-poppingly talented.”) Actually, it’s getting good reviews generally (aside from LA Weekly’s opinion that Othmer “just seems like an asshole”). Written by an ex-Y&R guy, the book naturally is a dark comedy. It follows the adventures of a futurist (aka bullshit artist) in a world gone pear-shaped; the Web site says the story is “equal parts subversive satire, genuine physical fear, and heartfelt moral anguish.” The first chapter of the book appeared in the Virginia Quarterly Review and earned Othmer a National Magazine Award finalist nomination. It also allowed him, he says on his blog, to finally quit his day job after spending “the last 20 years seeking the title ‘former adman.’ ”

—Posted by Tim Nudd

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Topics: Books, Y&R
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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