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The line between provocative and tasteless is always thin, but it's safe to say the topic of suicide turns a lot of people off. Yet advertisers continue to return to the suicide joke. Diamond monger R.F. Moeller is the latest. It's running a print ad in the Minneapolis weekly City Pages (full ad here) that shows a guy pointing a gun to his head because he regrets dropping too much dough on diamonds at a competitor.
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