Suicidal feeling might be something you ate

Scotland has unveiled a new anti-suicide campaign. It centers on the TV spot below, by ad agency Frame, in which a man trudges through his bleak Scottish life in silent suffering, and only begins to feel better after getting Heimliched at a pub and puking up the actual word suicide, presented as a nasty lozenge of black sludge that sits there pulsating on the table. It's definitely the nastiest object expelled from someone's throat in an ad since Pfizer's "Poison" spot (our pick for the freakiest