Suggestive Toyota ad gets a good pounding | Adweek
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Suggestive Toyota ad gets a good pounding

"I'm here to take Jennifer's virginity out tonight." "She can take a good pounding in any direction." "I'll have her on her back by 11." "I'm ready to blow." This innuendo-laced online Yaris spot won a short-film contest held by Saatchi & Saatchi and Toyota Australia but has been pulled after angry protests that it's sexist and even incestuous. It probably does cross a line when the kid demonstrates what he plans to do with the airbags. The spot was created by production house Play TV in Brisbane. The director, Frazer Bailey, seems a bit baffled by the uproar. "I thought it was funny—a bit of a boy's joke," he tells the Sydney Morning Herald. "And then my mum read it and she laughed out loud." Via Jalopnik.

—Posted by Tim Nudd

Yaris

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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