Suggestive Toyota ad gets a good pounding

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

"I'm here to take Jennifer's virginity out tonight." "She can take a good pounding in any direction." "I'll have her on her back by 11." "I'm ready to blow." This innuendo-laced online Yaris spot won a short-film contest held by Saatchi & Saatchi and Toyota Australia but has been pulled after angry protests that it's sexist and even incestuous. It probably does cross a line when the kid demonstrates what he plans to do with the airbags.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in