Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt

And then it gets crazier

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed sequence of fake pandemonium designed to terrify them. Examples of the former: UKTV's giant Mr. Darcy emerging from the British pond, and the giant Games of Thrones dragon skull washed up on the British beach. (The British love this stuff.) Examples of the latter: TNT's dramatic stunt on a quiet town square, as well as its sequel.

Now, M&C Saatchi has combined the two approaches with a larger-than-life stunt in Milan, Italy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in