Subaru still reaps rewards of gaming legacy
There's not much to this European ad for the 2009 Subaru Forester, but it is a nice homage to the video games that have helped drive the automaker’s success in recent years. When the Gran Turismo series of racing games was just picking up speed, Subaru was one of relatively few companies that recognized the potential of having its cars featured in-game. Today, the game has become just as much a marketing bonanza for Subaru as it is for Sony.
—Posted by David Griner
Email
Print
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Ad of the Day: Dodge
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
