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Twinkle, twinkle, little car.
Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of Canada, #SubaruDarkSky invites Canadians to venture far from the haze of cities and suburbs to study the heavens.
In the launch video below, a typical family does just that, piling into their Subaru Outback for some stargazing:
The automaker's logo, a stylized representation of the Pleiades Cluster (isn't it obvious?), helped inspire the campaign, says Red Urban creative director Christina Yu, who adds that the approach fits the brand "because Subaru is about getting out and enjoying nature."
Rolling out over the next few months, #SubaruDarkSky includes print ads, digital elements and a closed-captioning sponsorship on TV.
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