Students Design a Better Box, and Millions Watch the Results on YouTube | Adweek Students Design a Better Box, and Millions Watch the Results on YouTube | Adweek
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Students Design a Better Box, and Millions Watch the Results on YouTube New packaging idea goes viral

Henry Wang and Chris Curro, students at Cooper Union's Albert Nerken School of Engineering, deliver a Boxing Week viral smash in support of their Rapid Packing Container, a cardboard box that's easy to assemble, open and recycle.

It uses about 15% less paper than traditional boxes, takes no tape to seal, can be opened by pressing its lid and is even reversible for label-free reuse. The inventors are seeking a patent and manufacturing partners.

Some commenters say the new design would come undone in real-world warehouse conditions. Even so, I give major points to the young innovators for trying to find a new way to deliver the goods—and for posting a clip that's packed enough of a wallop to generate 2.5 million YouTube views in less than week.

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Topics: College, Invention
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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