Stub out that cigarette, and feel ashamed!

Life gets harder for smokers by the day. It’s tough enough here in the U.S., where smokers are harangued to quit by people like Throat-Hole Guy, the woman with stubs for fingers, and the guy who lost a leg to smoking but still smokes anyway. In England, Saatchi London and the stop-smoking organization Quit like to needle smokers right at the point of cigarette disposal. Their vertical ashtrays show transparent images of lungs, which then appear to fill up with butts as the day wears on—adding, no doubt, to the offender’s smoky, guilty feeling.