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When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015.
Wouldn't it save time, money and effort to employ a motorized, highly malleable rig that could transform into virtually any car on the planet? A rig you could use over and over to stand in for different makes and models?
Production and visual effects company The Mill—working in tandem with JemFX, Performance Filmworks and Keslow Camera—won a coveted Innovation Lion at Cannes last month (one of only nine such Lions bestowed) for developing such a vehicle.
It's called the Blackbird.
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