Strikeouts Promotion With Reds Is Costing Local Pizza Chain a Whole Lotta Dough | Adweek Strikeouts Promotion With Reds Is Costing Local Pizza Chain a Whole Lotta Dough | Adweek
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Strikeouts Promotion With Reds Is Costing Local Pizza Chain a Whole Lotta Dough More than 11 K's in a game? Easy!

The red-hot pitching arms in Cincinnati are costing one local pizza chain a pretty penny. LaRosa's Pizzeria has already given away $100,000 worth of pizza this season (can't be good for the bottom line) through its "Strikeouts for LaRosa's" campaign with the Reds. The challenge, which is promoted on the Reds scoreboard, is simple enough. Anytime Reds pitchers combine to strike out more than 11 batters in a game at home, every ticket holder gets a free eight-inch pizza valued at $6.79. Not sure which mathematician worked out the algorithm, but 11 K's doesn't seem like much when you have stud starters like Johnny Cueto, Mat Latos and a freak like Aroldis Chapman closing games out. Hope you're hungry, Ohio. Last season, in the first year of the campaign, the Reds had a total of 13 free-pizza games. But this year, just 15 home games into the season, Reds pitchers have K'ed more than 11 batters seven times already. At this rate, it wouldn't surprise me if Ohioans petition to change the Reds logo into a giant pizza.

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