Stride gum hires ostriches to beat you down | Adweek Stride gum hires ostriches to beat you down | Adweek
Advertisement

Stride gum hires ostriches to beat you down

Stride

Stride has a new mystery flavor, wittily called "Mega Mystery," but don't tell anyone what it tastes like. If you do, Stride will find you and, in typical Stride fashion, beat the crap out of you. Fortunately, JWT has dropped the earlier alpine theme. Now, instead of a goat, a yodeling troop or German wrestlers, you will be greeted by a pack of ostriches jockeyed by Stride executives bursting through your drywall, searching your underwear drawer and pecking you in the man-boob. In other words, it's not just amusing—it's literally pants-on-head bizarre. But unlike some other oddvertising, it does manage to get a selling point in there. Threats of ostrich beatdowns haven't stopped the foolhardy from guessing the flavor. From gummy worms to apple-pineapple twist, there's a lot of speculation. I suppose no one will know for certain until the unlucky blogger who figures it out is hospitalized with ostrich wounds.

—Posted by Rebecca Cullers

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Cullers, Gum, Jwt, Stride
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS