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Most of us can find perfectly enjoyable ways to waste our time without brand intervention. For those dullards who can't, JWT and Stride gum—of "Ridiculously long lasting" fame—picked June 21, the longest day of the year, to launch a contest centered on breaking "records" for 100 silly long-lasting activities supposedly set by Stride's marketing team. The first record, featured yesterday, was for the longest balloon volley between two people using their heads. (In the video below, the two women made it 18.26
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