A streetcar named desire heats up Seattle | Adweek
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A streetcar named desire heats up Seattle

Slut Seattle’s South Lake Union Trolley, known locally as the S.L.U.T., has certainly helped boost area business. “Ride the S.L.U.T.” T-shirts have been selling like hotcakes at Seattle’s Kapow! Coffee Shop. (No, we don’t know how the actual hotcakes are selling.) Trains, tunnels, “ride,” S.L.U.T.—I don’t get why this is such a problem. Anyway, the line has been renamed the South Lake Union Streetcar (S.L.U.S.), thus eliminating all vestige of desire. Boston still has the Charlie character symbolizing its commuter rail. Charlie is doomed to “ride forever” on the MBTA, but given his disfigured features, that proposition seems more horrific than hot. In fact, the only thing that’s dirty around here is the Massachusetts Bay—the “MB” in MBTA.

—Posted by David Gianatasio

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