StrawberryFrog is up with thumbs

We haven’t heard from put-ads-on-my-forehead guy recently, but it’s good to know that body parts as advertising vehicles are still in vogue. Next week, StrawberryFrog is employing people in several cities in England to have henna tattoos put on their thumbs to advertise Douwe Egberts’ Café Switch, in what may be the world’s first example of what the agency is calling “thumbvertising.” (You knew that would be the term, didn’t you?) Lest the thumbs get lost in the shuffle, the people who own the thumbs will be walking around with their digits up, while carrying a small banner that promotes the new coffee beverage.