Steve Jobs Plays FDR in Long-Lost '1944' Apple Video Nine-minute spoof of classic '1984' spot
Amazingly, almost 30 years after it was made, a short film created by Apple as a spoof of its "1984" Super Bowl spot has finally surfaced. Called "1944," it's set during World War II and features Steve Jobs playing FDR. NetworkWorld's Paul McNamara has posted the entire short, and explains it this way:
"Entitled '1944,' the almost nine-minute full version was Apple's in-house takeoff on '1984,' the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii."
It's wonderfully cheesy—from the war-map graphics to the general's exhortation to his troops to "smash the big blue monoblob"—and a perfectly self-deprecating answer to those who felt "1984" was ponderous, self-important and pretentious. The liberating of the dead-eyed P.O.W.s at the end—with the Siri-sounding voice of the Macintosh waking them from their catatonic states—is particularly great.
"Remember, the enemy is big, but we are smart. They are the elephant. We are the mouse," says the general. This is no longer true, of course, but it was that thinking that led Apple from a beachhead to world domination.
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Ad of the Day: VisitEngland
- Arnold Wins Avocados From Mexico
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- And the 2013 Grand Effie Goes to ...
- What If Arrested Development Were Coming Back on YouTube?
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- Tablets Overtake Smartphones as the Big Shopping Device
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.