State Farm Reprises 'Recover' Ad as Hurricane Irene Exits | Adweek State Farm Reprises 'Recover' Ad as Hurricane Irene Exits | Adweek
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State Farm Reprises 'Recover' Ad as Hurricane Irene Exits Cleaning up to Natasha Bedingfield

State Farm has been airing this "State of Chaos (Recover)" commercial, which first rolled out in June, quite a bit in the past 24 hours. It's a ghostly little ode to repairing damage caused by natural disasters, set to Natasha Bedingfield's song "Recover" (which may or may not actually help you feel better). The sweep to the sky, and then back to the rebuilt house, is a little rudimentary compared to the visual tricks they use elsewhere in the world to illustrate rejuvenation, but you get the point. And this is probably more tasteful than airing the alien invasion spot nonstop. 

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