State Farm Reprises 'Recover' Ad as Hurricane Irene Exits

Cleaning up to Natasha Bedingfield

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

State Farm has been airing this "State of Chaos (Recover)" commercial, which first rolled out in June, quite a bit in the past 24 hours. It's a ghostly little ode to repairing damage caused by natural disasters, set to Natasha Bedingfield's song "Recover" (which may or may not actually help you feel better). The sweep to the sky, and then back to the rebuilt house, is a little rudimentary compared to the visual tricks they use elsewhere in the world to illustrate rejuvenation, but you get the point.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in