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State Farm used to be such a good neighbor. You never heard a peep out of the insurance giant, except for its cloying Barry Manilow-composed commercial jingle, which was “iconic,” I guess, so we had to put up with it. Now, the company is courting young adults via a soon-to-be-revamped NowWhat.com, backing the Mountain Dew-fueled mayhem of the AST action-sports tour, and hosting “After-Dark parties featuring live musical performances that will stream live on NowWhat.com
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