Stars line up in PSAs against sex trafficking | Adweek Stars line up in PSAs against sex trafficking | Adweek
Advertisement

Stars line up in PSAs against sex trafficking

Real Men Dont Buy Girls

Ashton Kutcher and Demi Moore launched a big PSA campaign Monday to fight sex slavery under the theme, "Real men don't buy girls." It's a star-studded affair starring everyone from Kutcher himself to Sean Penn, Bradley Cooper, Drake, Jamie Foxx, Jason Mraz, Justin Timberlake and the realest real man of all, Old Spice's Isaiah Mustafa. (Isaiah appears in the spot below—with Mashable CEO Pete Cashmore, for some reason.) Salon.com craps on the effort for having "zero substance," though obviously the celebs' only real duty is deliver eyeballs. Thus the Funny Or Die-esque approach, which admittedly has little to do with sex trafficking—the whole concept is just a play on words. The spots are structured oddly, featuring narratives with particular celebs that cut to framed photos of different celebs who are also "real men." Over on Facebook, you can make your own video, where your image appears in one of the picture frames. As these things go, it's pretty run-of-the-mill. What is odd is that most of the YouTube videos are unlisted, making it difficult for people like me to show them to people like you. I did track down three more, posted after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement