Starbucks quote-cups irk women’s group | Adweek Starbucks quote-cups irk women’s group | Adweek
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Starbucks quote-cups irk women’s group

Starbuckscup_1_1When Starbucks started printing random quotes on its cups, as part of an initiative called “The Way I See It,” we found it awkward that they felt compelled to include a legal disclaimer that read, “This is the author’s opinion, not necessarily that of Starbucks.” It seems less silly now that one “national Christian women’s organization” is furious about the following quote from author Armistead Maupin: “My only regret about being gay is that I repressed it for so long. I surrendered my youth to the people I feared when I could have been out there loving someone. Don’t make that mistake yourself. Life’s too damn short.” The group, called Concerned Women for America, isn’t calling for a boycott but does think Starbucks should steer clear of associating itself with issues like gay rights, “so that they don’t offend conservatives and people of faith,” according to one rep. Starbucks says it is not taking a political stand with the program but merely wants to promote discourse. The company has no plans to pull the Maupin quote and is actually expanding the program with quotes from regular customers.

—Posted by Tim Nudd

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