Staples’ ‘Easy’ button is a tough sell | Adweek Staples’ ‘Easy’ button is a tough sell | Adweek
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Staples’ ‘Easy’ button is a tough sell

Easy3_1So, speaking of worthless objects, the other day I actually bought one of those Easy buttons that they’re selling at Staples. You push it, and it says, in a Grossinator-type voice, “That was easy!” My abbreviated review: It’s remarkably loud and annoying, particularly for an office setting. It might be best not to take it into that ensuing meeting with HR.

—Posted by Tim Nudd

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