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What’s this? An arena naming-rights agreement that doesn’t feel gratuitous? In a world of American Airlines Theaters and US Cellular Fields, it was refreshing yesterday to learn that L.A.’s Universal Amphitheatre will soon carry the name—can it be?—of Gibson Guitar Corp. A musical venue carrying the corporate name of a respected music company—genius! For 18 months the theater will be called the Gibson Amphitheatre at Universal Citywalk. Then it will become simply the Gibson Amphitheatre.
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