Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You know there's an issue with your town when you have to kidnap people just to get them to visit. Apparently unable to find a legal way to lure tourists, St. Louis has resorted to kidnapping folks—in this case, a guy from Chicago—as a way to promote weekend trips to St. Louis. You can play along with this moronic stunt/social-media game by finding out about his torturous ordeals at the microsite, following him on Twitter, and checking in at the locations he's been held at on Foursquare.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in