St. Louis doctor's ads are awesome and sad | Adweek St. Louis doctor's ads are awesome and sad | Adweek
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St. Louis doctor's ads are awesome and sad

Kalk-star-wars

A doctor trained in the art of healing by Yoda, Darth Maul, Obi-Wan Kenobi and Chewbacca? Is he accepting new patients? The ad above, which ran in the St. Louis alt-weekly The Riverfront Times in October 2006, is one of the more awesome ads you'll see for a physician. Unfortunately, the doctor who placed it, Alexander Kalk, wasn't just having fun—he was suffering from psychiatric problems that would eventually doom his practice and drive him out of Missouri earlier this year. The ad was one of a series of bizarre ads Kalk placed in the RFT in 2006. Another included lyrics to a song he composed about his divorce. A third was designed to look like a strip-club promotion ("Come party with one of the smartest doctors on the west side"). Other movie-themed ads included a Matrix spoof and, after Kalk had his car towed, a Dude, Where's My Car? tribute. "You could probably say [my illness started] about the time I started running the ads in the RFT," Kalk tells the paper now. "That was clearly abnormal." The RFT has a whole long story about Kalk, who allegedly dumped hundreds of his patients' medical records in a trash bin and fled Missouri for Texas.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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