St. Louis Cardinals go missing (again)

Cardinals_1When it mattered most in the playoffs during the past few seasons, the St. Louis Cardinals were nowhere to be found. Thus, we must question the team’s current advertising gimmick, in which two redbirds have literally gone “missing” from a billboard in St. Louis and will supposedly pop up all around town, delighting fans old and young alike. Schupp Co. in St. Louis is behind the campaign. We heard about it first on It’s All Advertising, which has this idea for making the world a better place: “I think it would be great if all boring billboards ripped themselves down and put themselves on one giant uber-lame billboard. And we could put it in Madison, Wis.”

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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