St. Jude spot poignant, but won't haunt you

Ads for children's hospitals are often soul-crushingly sad, except in Finland, where they're horror-movie creepy. This Hill, Holliday spot is neither. It promotes Chili's support of St. Jude's Children's Research Hospitals, and is based on a nice simple idea: Actual parents of St. Jude's cancer patients talk about how they're looking forward to moments in their kids' lives—their first speeding ticket, their first date—that parents typically dread. "They'd like nothing more than to be able to witness their children live a normal childhood," says Hill, Holliday's Steve Grskovic. "Even if that means borrowing the car and leaving it on empty." The spot directs viewers to Chili's Create a Pepper site, where they can donate. Via Osocio.

—Posted by Tim Nudd

Previously on AdFreak:
Mental-health PSAs even creepier with dolls

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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