Sports Illustrated Brings You Kate Upton in Zero Gravity Photo shoot is out of this world

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its purpose doesn't mean it can't be creative. On the contrary, SI continues to boldly seek new frontiers of wankspiration.

Perhaps to counterbalance the rather immovable Barbie, SI put bombshell Kate Upton on a Zero-G plane and took photos of her floating about in swimsuits. The results really are out of this world.

The whole concept is brilliant. Think about it. What is the sole enemy of big, glorious boobs? Why, gravity, of course. And in these photos, Upton laughs in the face of physics, achieving superhuman results previously available only to superheroines.

The 2014 SI Swimsuit Issue lands on newsstands today.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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