Sports Illustrated Brings You Kate Upton in Zero Gravity

Photo shoot is out of this world

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its purpose doesn't mean it can't be creative. On the contrary, SI continues to boldly seek new frontiers of wankspiration.

Perhaps to counterbalance the rather immovable Barbie, SI put bombshell Kate Upton on a Zero-G plane and took photos of her floating about in swimsuits. The results really are out of this world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in