This Sports Drink Doesn't Suck, but Does Its Commercial? Skratch Labs tries for a frank approach
This DIY commercial for Skratch Labs, a self-described "active nourishment company" that makes all-natural sports drinks, is definitely going for an off-the-cuff, Dollar Shave Club vibe. Not sure it really gets there, though. What do you think?
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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.