This Sports Drink Doesn't Suck, but Does Its Commercial? | Adweek
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This Sports Drink Doesn't Suck, but Does Its Commercial? Skratch Labs tries for a frank approach

This DIY commercial for Skratch Labs, a self-described "active nourishment company" that makes all-natural sports drinks, is definitely going for an off-the-cuff, Dollar Shave Club vibe. Not sure it really gets there, though. What do you think?

Via The Denver Egotist.

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