Spirits Are Sky High Around Jack Daniel's Holiday Barrel Tree

A gift to Lynchburg, Tenn., from its most famous resident

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nothing says Christmas quite like a 26-foot-tall tree made of whiskey barrels. More than 100 white oak containers were used to create the tree, which is a "present" from Jack Daniel's to its hometown of Lynchburg, Tenn., and part of the whiskey maker's holiday campaign via ad agency Arnold. "We hope our barrel tree stands as a memorable way of wishing our many friends around the world a safe and happy holiday—and that they'll stand with us to gather in its glow," says master distiller Jeff Arnett.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in