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Speed Stick Web short is Terry Tate redux

Air_hockey_1Someone passed AdFreak a link to this Speed Stick “Webisode” currently appearing at Maxim Online. It features a guy who takes hockey so seriously that he gets ultra-aggressive in his workaday office job, body-checking women into file cabinets, batting away mail as if he were a goalie, etc. It’s not that it didn’t make me laugh—it’s just that it’s so, so reminiscent of Reebok’s “Terry Tate” campaign of 2003 (see below), complete with the cut-away interview with the boss, who of course admires the guy’s take-no-prisoners attitude. No, this ain’t Apple/Lugz, and if youTate11 watch an earlier Webisode in the series called “King Pong” (also available on the Maxim site), you’ll see that, conceptually, the campaign goes in a different direction. Still, I have to wonder why no one at the agency or client realized, or cared, that the hockey short is so derivative.

—Posted by Catharine P. Taylor

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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