Speed Stick banishes angry armpit canaries | Adweek
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Speed Stick banishes angry armpit canaries

Speed-stick

You may not have realized that your yellow underarm shirt stains are basically like angry canaries stapled to your pits. So, Colgate-Palmolive has put forth this educational spot for Speed Stick Stain Guard. It's similar to Tide to Go's fantastic "Talking Stain" spot, but the three-note "By Mennen" theme tweeted at the end is a cute touch. Not being the target, it took me a few seconds to figure things out, as there's no clear relation between birds and pit stains. Still, something worked. I can't remember the last time I even saw a Speed Stick ad, excluding its unpaid product placement in the "Read a Book" viral.

—Posted by Rebecca Cullers

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