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A new survey says 96 percent of PR professionals would feel comfortable paying bloggers to mention their clients, and wouldn’t even care if the bloggers didn’t disclose the payment. And half of bloggers are apparently fine with that arrangement too! Gawker calls this a “disconnect,” but I don’t see why. PR types are on salary or some kind of retainer. Many bloggers, meanwhile, get paid by the click—if they’re lucky. (Even Huffington doesn’t pay.
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