'Space Oddity' just makes Lincoln spot odd | Adweek
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'Space Oddity' just makes Lincoln spot odd

Collateral Damage takes Ford to task for using Cat Power's cover of David Bowie's downbeat "Space Oddity" in the above commercial for the Lincoln MKS. Oddly, the saga of suicidal spaceman Major Tom was played during the BBC's coverage of the Apollo 11 lunar landing. (I always assumed the song was about drugs, which makes it perfectly OK for car commercials or moon walks.) Ford's also getting bad press over the new Flash of Genius movie, which paints the company as greedy and vindictive in its legal battle with the inventor of the intermittent windshield wiper. The Detroit Free Press says Ford "sees no value in rehashing the history of a case that has already been resolved in a court of law almost 20 years ago." That's understandable, since Ford had to pay $10 million to make the whole thing go away. When I was a kid, I wanted to be an astronaut and drive a Ford Mustang. Now, I take the train to work, but sometimes I wear a space helmet in my cube and dream of what might have been. On those days, my co-workers leave early.

—Posted by David Gianatasio

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