Southwest's bag cops stake out competitors
Southwest is back to bagging on its competitors for luggage fees in GSD&M's new campaign, "Good Cop Bag Cop," with spots running pretty heavily during NFL games. The ads, with their 1970s crime-movie vibe, are quite a bit more clever than the first round of "Bags Fly Free." If you're wondering, the $120 that's consistently mentioned throughout the spots is what you'd pay to check two bags roundtrip on United and American. (Southwest is nice enough not to point out that those same competitors usually charge an astronomical $100 each way for a third checked bag. Yowch.) See one new ad below, and three more after the jump.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Ad of the Day: VisitEngland
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.