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South Dakota sets the bar low with a new ad campaign that basically says, "Hey, at least we're not Mars."
Aimed at both tourists and potential long-term residents, the campaign—developed by Sioux Falls ad agency Lawrence & Schiller—reminds us that Mars is a barren wasteland with no water or oxygen, while South Dakota is, well, not that. Also, there are jobs. That is quite literally the tone they are using to sell people on life in South Dakota.
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