South Africa has best dressed sea rescuers


As we learned from a recent campaign out of New Zealand, yetis will not come to your rescue if you get lost in the wilds of that country. However, if you fall from a boat off the South African coast, you can expect some odd creatures to mobilize on your behalf—specifically, guys dressed in chicken costumes; brides on their wedding day; and foam-finger-wearing sports fans. So say Ogilvy's print ads for the country's National Sea Rescue Institute. The group's volunteers are so dedicated, they're ready to drop whatever they're doing—getting married, watching a game, doing unmentionable things in poultry outfits—when duty calls. You'll notice the groom didn't dive in—typical. See larger images at Adpunch.

—Posted by David Gianatasio


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