Sound Taxi Turns Noise of London Into Music for Headphone Brand

AIAIAI gives shape to the din

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

With 67 exterior speakers and giant Indian horns mounted on its roof, the Sound Taxi, a promotional vehicle touting new headphones from Danish audio house AIAIAI, wouldn't have looked out of place in swingin' '60s London, perhaps ferrying the Beatles to the dock for a spin in their psychedelic Yellow Submarine. Tooling around the British capital in the present day, the car captures urban noises—sirens, honking traffic, the din of construction sites—and converts them into music in real time via cutting-edge software.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in