Some not-so-nice thoughts about the VW campaign

We already knew that ThinkTank3 had Crispin, Porter + Bogusky in its crosshairs, but we didn’t realize to what extent until we opened the first issue of the New York shop’s email newsletter this morning, called, appropriately, “Trigger.” (And you thought AdFreak was Crispin-obsessed.) As part of a diatribe about the new VW campaign, it asks, “why is the new work for VW’s GTI so bad? That’s the word on the street. People already didn’t like VWs enough to buy them—price and performance being the factors, not the advertising.