Some not-so-nice thoughts about the VW campaign

Vw_fast We already knew that ThinkTank3 had Crispin, Porter + Bogusky in its crosshairs, but we didn’t realize to what extent until we opened the first issue of the New York shop’s email newsletter this morning, called, appropriately, “Trigger.” (And you thought AdFreak was Crispin-obsessed.) As part of a diatribe about the new VW campaign, it asks, “why is the new work for VW's GTI so bad? That's the word on the street. People already didn't like VWs enough to buy themprice and performance being the factors, not the advertising. Now, they don't like what the brand stands for either. Hmmm. How is that possible? Good agency, good client, what went wrong?"  To sign up for the newsletter, go to the site's home page and click on "Sign Up to Receive News from TT3." You can read the first issue at this link.

Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS