Sochi 2014 picks fancy-looking URL as logo | Adweek Sochi 2014 picks fancy-looking URL as logo | Adweek
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Sochi 2014 picks fancy-looking URL as logo

Sochi

The logo for the 2014 Winter Olympics in Sochi, Russia, was unveiled today, and it's notable both for what it doesn't include—the traditional abstract cultural image relating to the host city or country—and for what it does: a Web address. In other words, in a desperate appeal to the world's youth, even the Olympics are retreating from the real world into the virtual one. Developed by Interbrand and Sochi's own brand council, it's the first Olympic logo to feature a URL, and Sochi 2014 chief Dmitry Chernyshenko couldn't be more proud. "To prove our commitment to innovation, Sochi 2014 will have a clearly digital Games emblem," he says. "Today, we welcome tomorrow. ... Our emblem challenges people to look beyond what they expect from our country. We believe sochi2014.ru can become an international symbol of a sporting, social, economic and environmental legacy that lasts for generations." What do you think of it? Via idsgn. UPDATE: OK, yes, several of the letters in "Sochi" have been designed to mirror those in "2014," which could bring to mind a reflection in water, and thus Sochi's location on the Black Sea. I mean, obviously.

—Posted by Tim Nudd

Previously on AdFreak:
London unveils logo for the 2012 Olympics
FIFA unveils the World Cup 2010 logo

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Topics: Design, Logos, Nudd, Olympics
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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