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The logo for the 2014 Winter Olympics in Sochi, Russia, was unveiled today, and it's notable both for what it doesn't include—the traditional abstract cultural image relating to the host city or country—and for what it does: a Web address. In other words, in a desperate appeal to the world's youth, even the Olympics are retreating from the real world into the virtual one. Developed by Interbrand and Sochi's own brand council, it's the first Olympic logo to feature a URL, and Sochi 2014 chief Dmitry Chernyshenko couldn't be more proud.
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