SoBe Coolatta drinkers like to tear stuff up

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Dunkin’ Donuts and Pepsi have teamed up to offer a SoBe Coolatta, and they’ve got a head-bangin’ TV ad to go with it. The ad is “super high energy — frenetic, fun, fast and furious,” says a rep at Dunkin’ shop Hill, Holliday. I can’t argue with that. It suggests that people who imbibe the new Coolattas suddenly have the strength (or at least the inclination) to “rip stuff in half” — stuff like cars, boats and household appliances.

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